To celebrate the launch of the new fragrance l’interdit edp intense imagine, design and organize an immersive and transgressive “at home” experience over 1 day, amplifying all along the thrill of l’interdit.
5 influencers – who will each invite 2-3 other profiles to come and live the experience alongside them, from home. an invitation to cross their own limits, go beyond conventions and assume, with elegance, their singularity.
For the launch of givenchy l’interdit eau de parfum intense, revolvr imagined an experience that took the sanitary situation into account. During the day of october 8, five influencers with more than 1.4 million subscribers (noholita, musesuniform, lisonseb, erinoffduty, sofyabenzakour) had different experiences at home: discovery of an «emergency box» downstairs to collect the perfume, an olfactory masterclass with the nose of givenchy and a tasting masterclass with chef Julien Sebbag, who has created a menu around the notes of the perfume.
L’ IRRESISTIBLE :
Increase the visibility of the brand to its target audience (gen-z, gen-y, beauty on the go, beauty expert).
To take back the word after months at home by highlighting three new products of the brand around the pink universe (the free prism, the perfecto pink and the irresistible) in order to increase the visibility on social networks and to make the profiles live again an immersive experience in the brand universe
Revolvr imagine an event around the umbrella concept of «pink», an immersive experience over two days with 48 influencers (paid and unpaid) with a slot mechanism to respect the imperatives linked to the health crisis.
Influencers can really dive into the world of perfume and make-up through different activities in an exceptional rooftop.
L’Irresistible : @noholita, @taqwabintali, @mrfoures, @maevacoucke, @floracoquerel, @junybreeze, @blackmaroccan, @emma.bonneaud, @yasmine.zeroc, @disruptive_beaute, @justinevrgr, @emiliehigle, @aliciaaylies, @kleofina, @somouah, @soai14, @thedollbeauty, @ludivine, @didistone, @hellooobeauty, @paolalct, @matteopeccol,
@cassandra_cano7, @kurtis_omg, @_sarahbiii_, @nicolas_huchard