The project was to democratise and make the product desirable by creating a lifestyle product. In order to reach the right people susceptible to consume L’Orbe and belonging to the brand’s related universes: gastronomy, wine and spirit.
Setting a qualitative and premium program for several months with influent and advocate personalities belonging to L’Orbe’s related universes.
Organisation of high end and privileged time of consumption via private and intimate events (target 5 advocate influencers in order to organise a diner at home for 10 guests focus on L’Orbe. The main activity will be a food pairing from the appetizer to the dessert.)
Content creation simultaneously artistic and respectful of Evin law while sublimating the product and its main way to be consumed.
Organisation of high end and privileged time of consumption at home. (Mixology live session)