Recreate the campaign in a personal way and promote organic communication.
Integrate 3 retailers in the experience with definition of an instagram challenge with filters and a contest mechanism, relied on retailers page.
In order to create « content factory », organization of a small shooting event in a studio photo with 3 tribes. content will represent unity of all members of the tribes with the fragrance at the center, as an emblem.
At the same time, definition of a digital concept including e-rp / e-retail which generate virality and participatory.
An instagram challenge with a notion of relay, which will pass from tribes to tribes, to never broke the chain.